Resources

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Google Analytics

An Overview of what it is

• http://www.google.com/analytics/why/

 

Why Use It?

• http://www.wpbeginner.com/blueprint/google-analytics/

• https://blog.kissmetrics.com/awesome-google-analytics/

 

How to Checklist

• http://www.google.com/analytics/learn/setupchecklist.html

 

Why and How to - all in one article

• http://www.entrepreneur.com/article/228493

 

50 Resources To Get the Most out of Google Analytics

• https://blog.kissmetrics.com/50-resources-for-getting-the-most-out-of-google-analytics/

 

Video Tutorials

• Focuses on strategies and concepts https://www.youtube.com/watch?v=WC3ONXJn9FQ

• Step-by-Step walk-through https://www.youtube.com/watch?v=J8UZ13fsxQY

 

 

 

SEO (Search Engine Optimization)

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Having a website means nothing if you don't

rank highly on search engine results pages.

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Clearly, if you own a dog grooming business in Boston,

you want your website to appear at the top when

anyone searches for "dog grooming boston," right?  

                                    You want to be right up here, right?

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So, to make your website easy to discover for potential

customers, you'll want to OPTIMIZE your website.  That

means following a standard set of guidelines (most

websites follow the Google guidelines) and rules.  To

learn how to optimize your website, use one of the

tutorials below.  

Peter Stavrou is one of the best for beginners!!

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Easy list of do's and don'ts for your website

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    SEO For Beginners by Peter Stavrou

Excellent series of tutorial videos.  His course is very well narrated for beginners, with clear straight-forward descriptions and guidance, links to examples and tools, and each video is about 2 mins long - nice and short and to the point for us beginners learning to apply SEO skills to make our website rank higher in Google searches.

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    Local SEO for Small Businesses using WordPress for Their Website, by Marcus Miller

Local business sites often don’t have much in the way of link popularity or authority. Sure, there may be some links and authority, but often, great results can be generated through solid on-page SEO, detailing of locations and services and getting your citations clean and consistent.   READ MORE...

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   Keep Up To Date on SEO

http://www.searchenginejournal.com

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Facebook Insights

Guide https://blog.kissmetrics.com/guide-to-facebook-insights/

 

AdWords

Consultant in improving pay-per-click (PPC) advertising http://www.wordstream.com/home-a-newgr

 

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