Know Your Customers
Market Segmentation/ Picking Target Markets
Visualize Your Target Market
Guide to Segmenting a Market
Beginner’s guide with examples!
This article is mostly about understanding millennials in the workplace, but it has some insights about attitudes that I think carry over into thinking about them as customers/clients. It also has brief overviews/summations about the other generations as well.
This article is about how to make a website millennial-friendly.
*Note* This company, Stratus Interactive, has lots of really interesting blog posts and some helpful articles if you click the "learn" button on the top bar.
This chart covers a lot of information about all of the generations, but I think needs to be read with a spoonful of sugar. Very negative attitude in many places, but the sheer amount of information makes it worth it (in my opinion).