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A form of paid media where the ad appears as a natural part or function of the hosting platform.
“If you’re ready to go native, you should first get very familiar with content marketing:
what it is and how to do it.
From there, it’s really all about understanding the publisher’s audience and speaking their language. Because the last thing you want is to look like a tourist.”
- Jamie Fisher, Associate Creative Director, Balcolm Agency
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