Who are my customers?
Discovering who your customers are is one of the most important steps to determining how best to market your product or service. Discover information from others who have done the research (secondary) or conduct your own through observation or surveys (primary) to identify the characteristics of your best customers and choose who to target.
Research into the existing market - what customers live in your area of business? What are they like?
Choosing a Target Market
What group of customers do you want to concentrate on marketing to?