LinkedIn Resources

 

How to create an effective LinkedIn Page and presence (LinkedIn's Playbook)

 

 

The Ultimate Guide to Linked-In (very aptly named - from Hubspot)

 

 

Master your Content Management on LinkedIn (from Hubspot)

 

 

Examples

• B2C Companies Killing It With Content on LinkedIn

  • http://marketing.linkedin.com/blog/5-b2c-companies-killing-it-with-content-on-linkedin/

 

 

LinkedIn's own guide to marketing (ads) on LinkedIn

• Overview:   https://business.linkedin.com/marketing-solutions 

• Sponsored Updates and Native Ads:  https://business.linkedin.com/marketing-solutions/products/native-advertising

  • ​Publish your content in the news feeds of particular types of LinkedIn users by using LinkedIn’s targeting options: job title and function, seniority, industry, company, geography, education, and more. 

  • Case Study (by Hubspot)

  • Contact LinkedIn for pricing and instructions

• Guide to making a LinkedIn Ad

• Optimizing your LinkedIn Ads