Consider the following factors in choosing an email marketing platform:

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• the objective you are seeking to achieve (i.e. get more customers, increase current customer frequency, increase average purchase size, build a buzz in the community, survey customers, etc)

• your audience

• the type of message or content you are sending (i.e. is it complex material, lots of links, 

• number of email addresses you send to (platforms offer free accts for businesses with fewer than 200 or 500 contacts, depending on the platform)

• complexity/ease of use

• features

• cost

• who is doing the email marketing (which person on your team or staff; which platform works best for them)