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A good rule of thumb is to try to keep your images on your website to their minimum size and resolution - less than 70kb.

There are four aspects to any image that affect its file size, and there are many tools available to help you optimize your images.

DIMENSIONS

Anchor 1

RESOLUTION

731 kb

282 kb

87 kb

FILE TYPE

JPEG or JPG:  this is the most flexible file (change resolution, dimensions, color) and the most widely used on the web

PNG:  great for maintaining high resolution but usually creates a larger file size

GIF:  great for icons (won't blur if you greatly reduce its size) and for animations

META DATA

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