Strategies

• Put the "ask" first in the email

• Make the subject line meaningful, unique, and recognizable

• Ask customers/clients what would cater best to them-with online surveys, or in person

• Market to people that want to hear from your business

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Platforms

• MailChimp-https://mailchimp.com/

• Constant Contact-https://www.constantcontact.com/index.jsp

• VerticalResponse-http://www.verticalresponse.com/

• SendGrid-https://sendgrid.com/

• Emma-https://myemma.com/

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Tools

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Open Rates / Bounce Rates / Click-Thru Rates / Unsubscribe Rates

• "11 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)"

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• Five of the Best Email Marketing Platforms You'll Find in 2017 (Inc.com)

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