Here are some take-aways and reactions from attendees:

• I made some solid steps forward - still lots to learn before I'm comfortable - but this demystified several key things for me about Facebook advertising.'

• 'Got some clarity; greater understanding of the tools and strategies to make it work.'

• 'I feel more empowered, less fearful, and understand more.'

• 'Didn't understand the importance of audience targeting - now I do - and I think I know how to do it ... sort of.'